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Solar FAQs That Drive Sales: An Overview

December 1, 2018
Best Practices, Solar FAQs

There are questions customers ask that, if answered in the right way, can drive a sale through to completion. People who are asking questions about solar power and solar ownership are looking for the information or the final detail that will make them confident enough to say yes to solar.

Solar energy is something that, while it has been around for a long time, is still a mystery to many prospective clients. They want to know all they can about solar, how it works, and how it can impact their lives both positively and negatively to make the right choice. As a knowledgeable solar installer, you have all the answers — it’s simply a matter of providing them in a persuasive and compelling way.

These are the solar FAQs we have found work well in driving sales. They offer an opportunity to sell people on the best parts of solar while ensuring that they are getting the information they seek.

The Cost of Solar (And Its Long-Term Impact)

Ask anyone to consider a major household or property project and one of the first questions will be, how much does it cost? Money is one of the most important considerations for many potential customers. If it is not affordable, many will not go for solar no matter how interested they are.

So, when you answer questions about what it would cost to install solar at a prospective client’s property, make sure you include information about long-term benefits, too.

Maintenance Requirements

The second big question: what will it take to maintain a solar array? People do not want to get in over their heads and will want to hear that solar panels are low maintenance. You can assure customers that solar panels are an innovation that does not require a lot of upkeep.

The Environmental Impact

One of the most compelling draws for solar, for many, is its eco-friendly status. For environmentally concerned prospects, focus on the positive impact solar has on the world around us, lowering greenhouse gases and ensuring a low carbon footprint for customers who choose to install solar power.

It’s your role as an installer to educate and inform prospective clients, who will then go and spread the good news about solar panels to others. Word of mouth marketing goes a long way with a little effort, and all it takes is your expertise.

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