Giving Clients Ownership of Energy: Moving Away from Large Corporate Energy Companies
Traditional, non-renewable energy companies are not very happy about solar moving into the regular market. As solar panel prices have dropped to the point where it’s quite affordable for homeowners to invest in this kind of power, and governments and other agencies are working to provide incentives and financing to make it even more affordable, homeowners are able to walk away from the big energy giants that sucked up their household income.
Sunlight is, of course, completely free. A home powered by sunlight will cost far less to maintain than one powered by non-renewable sources of energy. Installers, if you can explain how great it is to cut the cord with corporate energy companies, you are that much closer to sealing the deal with prospective clients.
Understanding How Much Power Solar Can Generate
For some clients, their property and location may be so ideal that they generate enough solar power to run their homes, with some left over to sell back to the grid (more on that soon!). For others, solar may not be enough to run the entire home but can make a big dent in energy costs. As an installer, you should be able to estimate how much power a potential client’s solar energy system could generate, so they can understand how much they will be able to regain control from their electric provider.
Explaining Backup Power
Unless clients are able and willing to install a battery backup to store solar power, they will still have to be connected to the electrical grid as a backup. This can seem confusing for people who are excited to take ownership of their power, but you can clarify the concept by explaining that, while clients may still have to pay a certain fee to the energy company for services, they will only be charged for any backup power they use, and if they generate more than they need, they can sell it back and pay off any service fees.
Going fully off the grid may not be possible for your client, but cutting the cord as much as possible will still save a huge amount of money and reduce reliance on a big corporation. Be transparent about energy cost savings, explain how grid storage works, and your client should feel fully informed and ready to make the right decision.