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Using Social Media to Promote Your Business

September 4, 2018
Best Practices

Using Social Media to Promote Your Business

Promoting solar conversions with your own website and pointing to that website from LinkedIn, Twitter, or Yelp can help you build your solar installation business. Educating people about who you are and what solar conversion is all about is a great way to get your name out into your community.

Social media is word of mouth on the web. If people like what you are doing, you can gain traction by sharing that goodwill online. Encourage happy customers to connect with your social media platforms and use the connection as an opportunity to provide stellar service, to learn more about your customers, and to allow them to become your cheerleaders.

Reasons for a Presence on the Web

You are expected to have a website to compete in today’s business arena, but having a poorly designed website and a lackluster social media presence is worse than having nothing at all.

Commitment to a simple website with a “call to action” area where people can fill out their details and request more information is great. Checking it daily is a must, because people expect someone on the other end to respond quickly.

Social media platforms allow you to engage with customers and potential customers on their own  terms. You can very publicly provide great service, which will boost your reputation online. You can even turn negative comments into an opportunity to show your professionalism.

And with great quality content, you can have your posts shared all over the web so that your business name becomes increasingly synonymous with solar expertise.

A well-maintained social media presence and a website give your company coverage 24/7 and are accessible round the clock.

The cost of a professional website is reasonable and can provide your business with an essential online presence that is compelling in its simplicity and ease of use. Spending some money on a good design and keeping that consistent across your social media channels will be worth it.

Increased Credibility

A well-designed website tells anyone considering a solar conversion why you are the people for the job. Facts and testimonials help, but they do not replace personal contact and face-to-face discussions. They do, however, increase your chances of setting up an appointment. And they give you a continuous presence in a media that most people use.

Bottom Line

Today’s consumer expects a business to have an online presence and a simple, elegant website is a good way to do that. If one of your main businesses is educating, selling, installing, and servicing great solar conversion solutions, say that

Your social media presence and your website should reflect your business and point interested people in your direction.  You do the rest!

By building a website and building your social media presence, you are giving your business the opportunity to tell consumers why they should trust you and providing the testimonials and facts to back that up.

Like it or not, most people will search the internet for a product or service to check its credibility before purchasing. When you provide good service or a quality product, positive word-of-mouth about your business is likely to spread via social media, which, in turn, delivers more repeat and new business.

People tend to trust a business after a successful transaction. Using your social media platforms, you can promote your positive feedback and increase your credibility as a business owner.

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