Solar FAQs That Drive Sales: Doing Environmental Justice vs. Dirty Energy

The cost and maintenance requirements of solar energy are some of the biggest question marks for prospective clients. After that, customers may want to know more about the environmental impact of solar, understanding that it’s a good thing for nature but not having all of the details. Or, for people who are still on the […]

The way that you as an installer market solar to prospective customers shapes their willingness to consider this form of power. You know all of the benefits of solar power, of course, and you have the knowledge, skill, and expertise to see the positive impacts of solar power in the short- and long-term. But for […]

So many things in a homeowner’s life are complicated. There is a lot that goes into maintaining a property, inside and out, and for busy, overworked people, the thought of adding something else to the list is not very appealing. As a solar installer, you know that solar arrays require very little upkeep. But to […]

There are questions customers ask that, if answered in the right way, can drive a sale through to completion. People who are asking questions about solar power and solar ownership are looking for the information or the final detail that will make them confident enough to say yes to solar. Solar energy is something that, […]