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Best Practices

Converting Solar Leads Into Sales – Closing the Deal

October 30, 2018
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There is a lot of solar installation competition, but there are more homes that can benefit from solar than there are installers. So get out there and close. Follow these three tips to help close that deal every time. 1. Provide Incentives for Doing Business with Your Company If you want to close a deal […]

Best Practices

Converting Solar Leads Into Sales – Provide a Customer Proposal

October 23, 2018
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During the consultation, work hard to get enough information to develop a customer proposal. A great tool for proposal development is offered by PandaDoc and it can be integrated with your CRM (Customer Relationship Management) software. Whatever you use to develop your proposal, the proposal should include: Executive Summary System Details Lifetime Financial Breakdown System […]

Best Practices

Converting Solar Leads Into Sales – Scheduling a Consultation

October 16, 2018
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Qualifying a Lead One of the first things to do with a lead is contact him or her to set up a consultation. A lead is not automatically a prospective buyer of a solar system, but you can determine this quickly by asking a few simple questions. If they agree to a consultation, be sure […]

Best Practices

Converting Solar Leads Into Sales – Contacting the Customer

October 9, 2018
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Renewable energy is of great interest to many people these days. As a result, it is a growth industry in the US. Couple technology and process advancements within the industry with government incentives and growing consumer awareness and you have a favorable climate for turning more solar leads into sales. What follows is the first […]

Best Practices

4 Reasons to Diversify Solar Lead Generation

October 2, 2018
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Whether you’re in business development, sales, marketing, or all the above, I’m sure you’ve utilized a lead generation program. Depending on your market, I’m sure you’ve also been inundated with lead generation offers from “annoying” salespeople. They may all seem the same, but I promise you, they are not. Here are 4 reasons why you […]

Best Practices

Following Up on Leads

September 25, 2018
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Quickly contacting homeowners who have shown interest in going solar improves your chances of making a sale. A lead should specify the best time to contact the interested party and how to do so. Many people today prefer texts and emails to being called, so be sure to pay attention to their preference. Meeting Preparation […]

Best Practices

Handling Customer Complaints

September 18, 2018
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The business of converting homes to solar energy is often a matter of education and communication. Never assume that a client understands everything that you do, the way that you do. Communicating and asking questions is a large part of the job. If you view client’s questions as part of the process rather than a […]

Best Practices

How to Overcome Customer Fears

September 11, 2018
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Approaching a major home project like converting to solar is bound to create anxiety in most homeowners. As an installer, part of your job is to address any fears your client may have so that they are comfortable working with you. Minimize Trust Issues with Open Communication For most homeowners, converting to solar is unchartered […]