Giving Clients Ownership of Energy

  There’s not much better than being in control of one’s own life as much as possible! Homeowners give a lot of their hard-earned money to energy companies to keep the lights on and the electricity running. As a solar installer, you are offering them control and ownership, moving away from utility companies to handle […]

There is a lot of solar installation competition, but there are more homes that can benefit from solar than there are installers. So get out there and close. Follow these three tips to help close that deal every time. 1. Provide Incentives for Doing Business with Your Company If you want to close a deal […]

During the consultation, work hard to get enough information to develop a customer proposal. A great tool for proposal development is offered by PandaDoc and it can be integrated with your CRM (Customer Relationship Management) software. Whatever you use to develop your proposal, the proposal should include: Executive Summary System Details Lifetime Financial Breakdown System […]

Qualifying a Lead One of the first things to do with a lead is contact him or her to set up a consultation. A lead is not automatically a prospective buyer of a solar system, but you can determine this quickly by asking a few simple questions. If they agree to a consultation, be sure […]

Renewable energy is of great interest to many people these days. As a result, it is a growth industry in the US. Couple technology and process advancements within the industry with government incentives and growing consumer awareness and you have a favorable climate for turning more solar leads into sales. What follows is the first […]

Whether you’re in business development, sales, marketing, or all the above, I’m sure you’ve utilized a lead generation program. Depending on your market, I’m sure you’ve also been inundated with lead generation offers from “annoying” salespeople. They may all seem the same, but I promise you, they are not. Here are 4 reasons why you […]

Quickly contacting homeowners who have shown interest in going solar improves your chances of making a sale. A lead should specify the best time to contact the interested party and how to do so. Many people today prefer texts and emails to being called, so be sure to pay attention to their preference. Meeting Preparation […]

The business of converting homes to solar energy is often a matter of education and communication. Never assume that a client understands everything that you do, the way that you do. Communicating and asking questions is a large part of the job. If you view client’s questions as part of the process rather than a […]