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Solar FAQs That Drive Sales: Doing Environmental Justice vs. Dirty Energy

December 26, 2018
Best Practices, Solar FAQs

The cost and maintenance requirements of solar energy are some of the biggest question marks for prospective clients. After that, customers may want to know more about the environmental impact of solar, understanding that it’s a good thing for nature but not having all of the details. Or, for people who are still on the […]

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Solar FAQs That Drive Sales: Expenses Saved Over Time

December 19, 2018
Best Practices, Solar FAQs

The way that you as an installer market solar to prospective customers shapes their willingness to consider this form of power. You know all of the benefits of solar power, of course, and you have the knowledge, skill, and expertise to see the positive impacts of solar power in the short- and long-term. But for […]

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Solar FAQs That Drive Sales: Low Maintenance After Initial Install

December 7, 2018
Best Practices, Solar FAQs

So many things in a homeowner’s life are complicated. There is a lot that goes into maintaining a property, inside and out, and for busy, overworked people, the thought of adding something else to the list is not very appealing. As a solar installer, you know that solar arrays require very little upkeep. But to […]

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Solar FAQs That Drive Sales: An Overview

December 1, 2018
Best Practices, Solar FAQs

There are questions customers ask that, if answered in the right way, can drive a sale through to completion. People who are asking questions about solar power and solar ownership are looking for the information or the final detail that will make them confident enough to say yes to solar. Solar energy is something that, […]

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Giving Clients Ownership of Energy: No More Volatile Fuel Rates

November 26, 2018
Best Practices, Giving Clients Ownership of Energy

A solar client is a client who is no longer paying volatile rates over non-responsibly sourced energy. For environmentalist homeowners who also want to save money, this is the best of both worlds. Fossil fuels feel like an inescapable reality of modern living. Natural gas, coal, petroleum — they power everything from vehicles to homes. […]

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Giving Clients Ownership of Energy: Moving Away from Large Corporate Energy Companies

November 20, 2018
Best Practices, Giving Clients Ownership of Energy

Traditional, non-renewable energy companies are not very happy about solar moving into the regular market. As solar panel prices have dropped to the point where it’s quite affordable for homeowners to invest in this kind of power, and governments and other agencies are working to provide incentives and financing to make it even more affordable, […]

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Giving Clients Ownership of Energy: Complete Ownership and the Potential for Private Sale

November 13, 2018
Best Practices, Giving Clients Ownership of Energy

Ask people to tell you something they know about solar and many will respond with the fact that homeowners using solar can, in fact, make money off of this system instead of spending it. While they may not know all of the details of selling solar power back to the grid, they understand that it’s […]

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Giving Clients Ownership of Energy

November 6, 2018
Best Practices, Giving Clients Ownership of Energy

  There’s not much better than being in control of one’s own life as much as possible! Homeowners give a lot of their hard-earned money to energy companies to keep the lights on and the electricity running. As a solar installer, you are offering them control and ownership, moving away from utility companies to handle […]

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